WAX Products and Services Privacy Policy

Welcome to WAX!

WAX affiliated companies and their partners offer unique and exciting products and services related to Non-Fungible Tokens (NFTs), digital collectibles, games, and merchandise, exchangeable virtual items (vIRLs), and decentralized applications (dApps) and communities, all building on the WAX global, secure, eco-friendly blockchain, including:

And many more!

WAX products may also be bought and sold on secondary marketplaces offered by third parties, such as those listed at https://dappradar.com/rankings/protocol/wax/category/marketplaces.

Additional resources are available from WAX affiliated companies and others, including those listed at https://dappradar.com/rankings/protocol/wax.

We do not control your relationships with third parties, including our partners and any third party websites or applications to which we or others provide links. Please check their platforms, websites and applications for information on how they handle your personal information.

Your Data on the Blockchain

In order for the WAX blockchain to work in the secure and transparent manner as intended, it is essential that there be a publicly accessible record of the history of all sales, trades and transfers of a digital item. This means that certain data, such as your anonymized WAX blockchain account name, cannot be removed once it is part of the permanent record. This is true for all blockchains, not just WAX. That’s how blockchains work. However, if you delete, transfer or close all of your WAX accounts, then your anonymized account name should no longer be publicly associated with you, unless you identify it in any of your own posts or communications with others.

Securing your WAX Accounts

The WAX blockchain was built to be secure, but any security system is only as strong as its weakest link. Please use the strongest available security options for all of your WAX accounts and for any other accounts, including social media accounts if you may use them to sign up for, or sign in to, a WAX account or a third party website or service. This often means using two-factor authentication. However, just as new threats to security evolve, so do new defenses. We recommend that you frequently check to see the latest and greatest security options available to you -- and use them.

Scope of this Policy

This Privacy Policy describes the processing of information provided or collected on the sites and applications where it is posted, in addition to any other privacy notices on such sites or applications.

To the extent permitted by applicable law, your use of any WAX product or service signifies your understanding and acceptance of the terms of this Privacy Policy, in addition to any posted Terms of Service.

The Types of Information We Collect

We collect the following types of information, some of which may be personal information under applicable law:

Information you provide when you register for or update your accounts, use our platform, games, websites, or applications, use tokens and/or create NFTs, which may include your account name, given name, surname, postal address, date of birth, email address, username, password, security questions, and telephone number if you provide such information;

Information you provide in public forums, communities, groups, games or activities you engage in on our platform, websites and applications, including your messages and posts;

Activity information about your use, and the use by any person(s) you authorize through your account, of our sites and applications, such as the content you view or post, how often you use our services, and your preferences;

Transaction information you provide when you request information, contact us, or purchase, return, request, or exchange a product or service or when you sell, transfer, trade or otherwise dispose of a digital item or vIRL;

Information we obtain from a third party, such as a site or platform provider, about use of our platform, websites, applications on third-party platforms or devices;

Location information, including location information provided by a mobile or other device interacting with one of our sites or applications, or associated with your IP address or other online or device identifier, where we are permitted by law to process this information;

Usage, viewing, technical, and device data when you visit our websites, use our applications on third-party sites or platforms, or open emails we send, including your browser or device type, unique device identifier, and IP address.


We also collect information from website visitors using “cookies.” We use cookies to transact with you, personalize your experience, analyze usage patterns, and otherwise improve our websites, products and services.

Our cookies include:

Strictly Necessary Cookies are necessary to provide you with products and services. If you refuse them, you may not be able to access such products and services or certain features or functionality may be limited.

Performance Cookies help us enhance the performance and functionality of our websites, products and service, but are not necessary for your use. Still, certain functions or features may become unavailable if you refuse them.

Functional Cookies collect information that is used to help us understand the use of our websites, products and services, the effectiveness of our marketing campaigns, or to help us customize our websites to enhance your experience.

Targeting Cookies record your visit to our websites, the pages you have visited and the links you have followed, so we can recognize you as a prior visitor and track your activity on our websites and others you visit. Certain cookies remain on your device for us to use during a next visit to our websites (“persistent” cookies). In contrast to these “persistent” cookies, some cookies (“session cookies”) are deleted when your browsing session has ended.

Where permitted by applicable law, we may also allow third parties to use cookies on our websites to collect information about your online activities over time and across different websites you visit. This information is used to provide advertising tailored to your interests on websites you visit, also known as interest based advertising, and to analyze the effectiveness of such advertising.

You may restrict, block or delete the cookies from our websites at any time by changing the configuration of your browser. You can find out how to do this, and find more information on cookies, at https://www.allaboutcookies.org/. In addition, while each browser has different settings and configurations, cookies settings can typically be adjusted in the "Preferences" or "Tools" menu. Your browser's "Help" menu may provide additional information.

There are “do not track” or similar browser choices available to internet users with respect to online web activity. However, given the present lack of consensus of what constitutes an informed election, appropriate trigger or breadth of scope of such choice, our websites generally will not operate any differently when a “do not track” signal is received.

We may collect information using analytics tools, including when you visit our sites and applications or use our applications on third-party sites or platforms.

We may acquire information from other trusted sources to update or supplement the information you provide, or we collected automatically.

How Do We Use Your Personal Information?

Consistent with applicable law and choices and controls that may be available to you, we may use information collected from you, or from devices or transactions associated with you globally:

To transact business with you in connection with the WAX platform, products and services, or token use and related transactions (e.g., requests for information about WAX, tokens or other products or services) and otherwise serve you as a customer;

To personalize content and experiences;

To assess your interests, preferences and degree of satisfaction with the WAX platform, tokens and/or related products and services;

To keep you posted on new or updated WAX offerings or related products, services and/or upcoming events;

To provide you with targeted advertising based on your activity on our sites and applications and on third-party sites and applications;

To improve the effectiveness of our websites, products, services, operations, mobile experience or marketing efforts;

To verify your identity and eligibility for token sales and/or related products and services;

To conduct auditing, data analysis, and research to improve WAX products, services, and customer communications;

To provide customer service;

To prevent, deter, detect and investigate violation of this Privacy Policy and our Terms and Conditions, or any fraud and other illegal activities; and

To send you important notices regarding your purchases and changes to our business policies.

To comply with applicable law. When you create an account, you grant WAX the authority to access your account (including your public and private keys). For more information, please see our Terms of Service.

With Whom Do We Share Your Personal Information?

We may share or disclose your personal information when permitted or required under applicable law, including in the following situations:

With WAX affiliates and partners, in providing you with WAX products and services and for order processing, shipping and fulfillment.

With third party service providers who support, manage and enhance our systems or customer data, provide customer service, assess your interest in our products and services, and conduct customer research or satisfaction surveys. These third parties may include infrastructure and IT service providers, cloud service providers, payment processors (including, for example, third party vendors such as Stripe https://stripe.com/), shipping and order fulfillment vendors, marketing, advertising and communications agencies, external auditors and advisors, cookie analytics providers, online advertisers and analytics services.

To enforce our Terms of Service, this Privacy Policy or to otherwise protect our operations or users.

To comply with the law or legal process; enforce or apply the terms of applicable terms of service or use; detect, prevent, or otherwise address fraud, security or technical issues; or otherwise protect the rights, property or safety of others.

As part of a business divestiture, sale, merger, or acquisition of all or a part of our business or assets.

In the event of an insolvency, bankruptcy, or receivership.

With our suppliers and partners, who may provide you with SMS, email and other communications and offers for products and services, including offers based on your interests, personal and business characteristics, stated preferences and location.

Due to the global nature of the blockchain and the WAX platform, products and services, your data may be shared globally.

Your Controls and Choices

WAX affiliates, our partners and other third parties may provide you with the ability to exercise certain controls and choices regarding our collection, use and sharing of your information. In accordance with applicable law, your controls and choices may include:

Correcting, updating, and deleting your registration account. However, in order for the WAX platform to function correctly, all transactions made by you or person(s) authorized by you on your account will permanently remain tied to the unique (anonymized) identification number associated with your WAX wallet. This information is stored within the blockchain and cannot be altered or deleted;

Choosing or changing your choices for subscriptions, newsletters, and alerts;

Choosing whether to receive from us offers and promotions for our products and services, or products and services that we think may be of interest to you;

Choosing whether we share your personal information with other companies so they can send you offers and promotions about their products and services;

Controlling targeted advertising from many ad networks and partners, data exchanges, and marketing analytics and digital advertising and marketing services providers;

Choosing to control targeted advertising you receive within applications by using the settings and choices made available to you through your device(s), for example, by re-setting your device’s advertising identifier and/or opting out of interest based ads;

You may also ask us for the personal information we possess about you, so that you can determine if it is inaccurate or if you want it deleted, provided we are not required to retain it by law or for legitimate business purposes. However, we may decline to process requests that are frivolous/vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by applicable law.

If you do not allow us to collect personal information, we may not be able to deliver certain experiences, products, and services to you, and we may not be able to take account of your interests and preferences.

Data Security, Integrity, and Retention

The security, integrity, and confidentiality of your information are extremely important to us. We maintain a variety of security measures, including physical, electronic and procedural safeguards that are designed to protect guest information from unauthorized access, disclosure, use, and modification. We regularly review our security procedures to consider appropriate new technology and methods. Please be aware that, despite our efforts, no system can be completely secure. We will retain your personal information for the length of time needed to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by applicable law.

Children’s Privacy

The WAX platform, products and services are not designed for use by anyone under the age of eighteen (18) years.

If we learn that we have collected personal information from anyone under the age of thirteen years (or older if applicable in a particular jurisdiction), we will take steps to comply with any applicable legal requirements to delete such information.

California Residents

If you are a California resident, you may have certain rights with respect to your personal information, including the following (subject to any applicable limitations):

the right to know, by way of our Privacy Policy and the right to request through any specific inquiries you direct to us, the categories and specific pieces of personal information we have about you, the source of the personal information we have about you, the business or commercial purpose for collection, selling or sharing that personal information, the categories of third parties to whom we disclose personal information, whether it is being disclosed or sold, and to whom it is being disclosed or sold;

the right to “opt-out” of WAX’s sale or sharing of your personal information to any third parties;

the right to request and receive certain information about a company’s disclosure of your personal information to third parties for their own direct marketing use, and your choices with respect to such disclosures;

the right to request that WAX correct any inaccurate personal information it maintains about you;

the right to request deletion of your personal information from WAX’s possession or control, with some exceptions including where it is reasonably necessary for WAX to maintain such personal information, ; and

the right to receive equal service and pricing from WAX even if you exercise any of your privacy rights.

To make such a request, or if you have any questions or concerns about our Privacy Policy or our processing of your personal information, please Contact Us at the address given below.

European Residents (including United Kingdom)

If you are a resident of the European Union or the European Economic Area or the United Kingdom, you are afforded certain rights regarding your personal information. Specifically, EU, EEA and UK residents may have the following rights (subject to any applicable limitations):

To be informed about what happens with your personal information (information relating to an identified or identifiable natural person), including how it is collected from you, how it is used as well as the right to access that personal information, to modify it when it is incomplete or incorrect, and the right to withdraw consent for its use;

To access personal information held by organizations about an individual;

To obtain without undue delay rectification allowing individuals to correct inaccurate information or complete incomplete information;

To erasure (or the right to be forgotten) allowing, with some exceptions, an individual to have their personal information deleted upon request where: the data is no longer necessary for the purposes for which it was collected; the individual withdraws consent on the processing and there is no other legal ground for processing; the individual objects to processing and there is no other legal ground for processing; the data has been unlawfully processed; the data must be erased for compliance with a legal obligation, or; the data has been collected in relation to the offer of information society services;

To restrict data processing where: the accuracy of the data is contested; the processing is unlawfully and individual opposes erasure of the data; WAX no longer needs the data for processing but they are required by the individual to process for legal reasons, or; the individual has objected to the processing and this objection is pending verification;

To grant and withdraw consent for data processing where such processing has been restricted, unless such processing is required for the establishment, exercise or defense of legal claims or for the protection of the rights of another;

To data portability allowing individuals to ask for the transfer of their personal information to another controller or to obtain and use their personal information for their own purposes;

To object, with some exceptions, to the processing of an individual’s personal information;

To not be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or significantly affects them, with certain exceptions, and to require that those decisions be made by natural persons; and

To lodge a complaint with your data protection supervisory authority.

To make such a request, or if you have any questions or concerns about our Privacy Policy or our processing of your personal information, please Contact Us at the address given below.

Changes to our Privacy Policy

We reserve the right to change this Privacy Policy at any time. Please check this page periodically for updates. If we make any material changes to this Privacy Policy, we will post the changes here and notify you either via email or by notice on this website.

Contact Us

If you have questions, concerns, comments or requests related to this Privacy Policy or to our processing of your personal information, please direct your inquiries to [email protected].

Please include your country (and, if applicable, state or territory) of residence and a detailed description of your question, concern, comment or request.

We may need to verify your identity with respect to such inquiries. Depending on the nature of the personal information at issue, we may require additional measures or information from you as part of that verification.

Date last updated: March 22, 2022